Let’s make your blog rocks!

Here it is my last blog for the Emarketing assignment! It has always been my intention that my last blog will be about “Blogging”. I would really love to reflect and share my experiences as a blogger for the last 6 weeks! It was excited to own a blog, especially for someone who is not so fond of writing an article like me, always a bit worried about the style of writing and how to make it interesting. Before I started my first article, I researched some tips about blogging and I found that personalizing blog posts is one of the keys to build a successful blog. So, I chose to write my blog in a storytelling style and choose the topics from my personal experience of what I see and feel in my everyday life. I think it works as I know that my blog’s main audiences are my classmates, our lifestyle as students in Melbourne should not be to different, and chances are they can easily make a connection to my stories. I selected the topic from the things I see in everyday and linked them to some marketing aspects. I also find the articles and theories form Internet Marketing by Chaffey et al to support my ideas. I also did some research about how to make the blog successful and how to make the most out of it.

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No Way You Can Escape Advertising

Because I can access on-demand TV shows, funny clips and music videos, yes, I’m a big fan of internet TV. Being a Thai in Melbourne, I also like to keep myself updated with things that are ‘happening’  in my home country, such as, political events, soaps and celeb interviews, and youtube is a terrific channel for these contents. One thing I really like about YouTube is that I can fast forward some part of the program that I don’t want to see (soaps, despite all the drama, can be super slow). Another good thing is I don’t want to watch the advertising that interrupts favorite shows.  But now the advertising is not only on traditional media but now there is also advertising on the internet like YouTube, ABC iView, ninemsn, Yahoo!7 and FairFax. Moreover, some online advertisements you can’t even skip over! Well, it seems like there’s no escaping advertising in the modern world !

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Are you in “the circle”?

Last night my friend in the UK invited me to join Google+ and decided to try out the ‘Hangouts’, Google+’s VDO conference with another friend in Thailand. It was not bad for more than 2 people VDO chatting.

I found it worked beautifully and appreciated this feature. Good thing about ‘Video Hangout’ is that it allows you to have up to 9 people in one room.  Unlike Skype, the first VOIP (Voice over Internet Protocol) that asks you to pay for holding a  group VDO chatting. This can be seen that Google+ has added some value to its products and services delivered to the customer” (Chaffey et al 2009, pg. 101). However, most of my friends still complain about the complexity to get start and use Google+ as a social networking hub.

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Groupon- Another Price Strategy?

Last Friday I had a fun night out with my other 5 girlfriends and we decided to watch a ‘girl movie’ together instead of clubbing as usual! That’s because one of my friends got a great deal from Groupon Australia to get 7 $ instead of 11$ at Hoyts cinema. It’s not bad right? However to get this good deal, my friend had to buy 10 tickets! The more amounts you buy, the less you pay!! The movie was great, only it got  me nostalgic of my teenage’s leisure time.

This can refer to ‘aggregated buying’ which is one of pricing approaches that buyers as a group buy a number of items to receive a volume discount (Chaffey et al 2009). You can see the introduction to Groupon video as below:


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The End of Retail as We Know It?

Last week I went to shopping in the city and realized that some of small retail shops have disappeared and be replaced by service business such as restaurants and hair dressers. This arouses my curiosity, then there seems to be a lot of Facebook page for online shopping that suddenly come into my attention like my friend online cloth shop, Penny Pence

 I wonder if these two phenomenons are related and this article seems to answer YES!!

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Social Media, The New Way to Find Jobs

     Two weeks ago there was a beautiful graduation ceremony, which took place at the Swinburne University of Technology. Many of my friends finished their master degree this year. It was a time for bottles of champagne and yelling “I did it!” out loud.  Nevertheless this happiness won’t last for long, since it’s also a time to focus on job searching. This is afar cry from merry celebrations with families and friends

Most of college graduates would start to search for vacant positions by traditional methods of finding jobs, such as corporate websites, recruitment agencies, job fairs or just walking in to drop their resumes at the companies. People who have experienced this circumstance would know very well how difficult to land a job, as usually job offers are less than the demand for jobs (and we haven’t even talked about the getting the right jobs!). If you are not yet succeed in using traditional job seeking platforms, maybe you might like to consider our new way to find jobs; the Social Media.

According to 7 Secrets to Getting Your Next Job Using Social Media from Mashable.com, Dan Schawbel states 7 steps of using social media effectively.

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