Two weeks ago there was a beautiful graduation ceremony, which took place at the Swinburne University of Technology. Many of my friends finished their master degree this year. It was a time for bottles of champagne and yelling “I did it!” out loud. Nevertheless this happiness won’t last for long, since it’s also a time to focus on job searching. This is afar cry from merry celebrations with families and friends
Most of college graduates would start to search for vacant positions by traditional methods of finding jobs, such as corporate websites, recruitment agencies, job fairs or just walking in to drop their resumes at the companies. People who have experienced this circumstance would know very well how difficult to land a job, as usually job offers are less than the demand for jobs (and we haven’t even talked about the getting the right jobs!). If you are not yet succeed in using traditional job seeking platforms, maybe you might like to consider our new way to find jobs; the Social Media.
According to 7 Secrets to Getting Your Next Job Using Social Media from Mashable.com, Dan Schawbel states 7 steps of using social media effectively.
The first secret is to, conduct a people search instead of a job search. Many recruiting managers get candidates from their employees’ referral before even viewing the resumes from their websites. What you have to do is using people search engines like pipl, peek you and wink to find someone who works at your preferred companies after that, you should google more information about that person. Then connect with the person directly through Facebook message as it allows anyone to send message through. Before sending the message, make sure you study the companies’ background and try to get to know that person before asking for a job.
Second secret is using attraction-based marketing to get job offers. You might want to create a blog on what you are an expert in and passionate about. This is a good strategy that you can impress recruiters with what you want them to see and they can make a decision to hire you easier. You can simply use blog makers like WordPress.com or Blogger.com to start your own blog.
Third, Be proactive on Twitter. This is because Twitter has become an indispensable channel to connect directly with recruiters from many companies. By following those recruiters to get to know them, it is imperative that you should have filled out your profile- a short biography, current location, a link to your blog or LinkedIn profile that let recruiters see your additional information.
Fourth, capitalize on LinkedIn. LinkedIn is a social media site that most of recruiters and top professionals are using to source candidates or peer to peer business connection. Keywords are very important as it is the way that search engine works. To make yourself findable when someone search for information about you, you should fill out your entire profile the same way you fill your CV and using the same avatar as your Twitter account. To get the most out of it, Dan suggests that you should import all your contacts from Outlook, Gmail to build and enhance your network.
Fifth, Advertise your brand using AdWords and Facebook Social Ads. This can target specific recruiters who want to see your resume and hire you for their required positions. Dan Schawbel explains in details how to create your ad on Google Adwords and Facebook Social Ads-Read it here After you create your ad, you should link it to your Facebook page, LinkedIn profile or blog/website.
Last but not least, Construct a video resume and upload it to Youtube. This is recommended only to people who are good at presentation. The key factor of good video resume is be brief, only talk about your background in an interesting way (story works best!), explains what value you can contribute to the position and why you are the best person for the job. See a good example of video resume as below.
Last, subscribe to blogs that have job listings. Since many large blogs have started to integrate job banks into their own websites. This will update and save your time from searching jobs from companies’ websites.
As a marketing student who is expecting to find a job in next few months, I found this article very useful and captivating. Since social media is not only an effective tool for marketing strategy that helps supporting a communication with customers through the entire purchase cycle; generating awareness, promoting products and services, providing customer service and managing customer relationships(Chaffey et al, 2009 p.31) but it also helps people to market oneself to find a right job. Social media enables us to use a pull strategy that you can choose who you want to communicate with and how you want to be positioned. I would definitely have a go with some of these ‘seven social media secrets’ to create opportunities for myself.
The last thing is to beware! Social media also has some negative aspects like privacy issue, you might have to make sure that your less than positive contents or your inappropriate photos from your Facebook won’t show up when someone google you. Do change your Facebook privacy setting to restrict your private life from the public.
So, all Swinburne fresh grads, I hope you are more than ready for the necessary but rather painful job hunting! I wish you the best of luck!
Chaffey et al, 2009, Internet Marketing-Strategy, Implementation and Practice, 4th edn, Prentice Hall, UK
Schawbel, D 2009, ‘7 Secrets to Getting Your Next Job Using Social Media’, Mashable.com, 5 January , viewed 24 August 2011, <http://mashable.com/2009/01/05/job-search-secrets/>