Groupon- Another Price Strategy?

Last Friday I had a fun night out with my other 5 girlfriends and we decided to watch a ‘girl movie’ together instead of clubbing as usual! That’s because one of my friends got a great deal from Groupon Australia to get 7 $ instead of 11$ at Hoyts cinema. It’s not bad right? However to get this good deal, my friend had to buy 10 tickets! The more amounts you buy, the less you pay!! The movie was great, only it got  me nostalgic of my teenage’s leisure time.

This can refer to ‘aggregated buying’ which is one of pricing approaches that buyers as a group buy a number of items to receive a volume discount (Chaffey et al 2009). You can see the introduction to Groupon video as below:

 

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